In collaboration with Klein & Sons, we crafted a vibrant audiovisual campaign for FIFA’s Women’s Football Strategy, spotlighted at the Women’s World Cup. Centered around the metaphor of a ball’s journey, the campaign visually expressed five strategic pillars aimed at growing participation, boosting value, and reshaping the ecosystem of women’s football. With inclusive design choices and dynamic visuals, the campaign celebrated football’s universality while challenging gender stereotypes in sport.