Client: Lucia Rodrigo
Role: Conceptualisation, Branding, UI
Year: 2022
luciarodrigo.com →
Collaboration: Jorge Popolizio
Photography: Dos Más En La Mesa
Vogue article: vogue.es
Lucía Rodrigo, architect, has the innate ability to find beauty in the everyday. Driven by her passion for interior design—and for improving the lives of her clients, she opened her studio in 2022 to create spaces where people can feel calm, safe and where they always want to return.
For Lucía, home is not a place. It is a feeling—one that is closely linked to the beauty of the space and the emotions it inspires. So, founded on ideas of beauty, comfort and security, we collaborated to develop her fresh visual identity, representing the concept of: "The beauty of feeling at home".
Both ideas converge in the Mediterranean—where Lucía was born, and a great source of her inspiration. Her brand, like her home, tells her story. And her story begins in Elche, Alicante.
To reflect this, her typeface’s serif structure was modified to convey the rounded and organic shapes widely used in Mediterranean architecture, with subtle waves representing the movement of the sea.
The result is a sensitive, yet bold identity, communicating confidence and excellence to all those seeking a haven of peace, crafted by Lucía.
TESTIMONIAL
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My experience working with Sara and Jorge has been excellent. From the first conversation they showed me their passion, but after working with them and seeing the product they have created, I have to say that they exceeded my expectations.
In record time they managed to get inside my head and make everything I have been thinking and dreaming for the last 10 years come true in the form of a brand image and website.
I would always recommend Pandora Studio.