A London-based self-taught photographer, Nacho Campo captures the emotional depth of human connection through the lens, inspired by the concept of ‘sonder.’ His brand identitY, built around the metaphor of the ‘Mirror’, reflects his ability to serve as an emotional mirror for his subjects, combining mechanical elements of photography, human perception, and storytelling. The visual identity is completed with a logo rooted in this concept and typography inspired by the New York skyline, where his passion began.