On Life is a sports company in constant growth that, with the opening of its new centre in Santa Cruz and the introduction of its pilates service, required a brand capable of encompassing these new stages and establishing itself as one of the island’s leading references. Built around the brand idea “Activate your new life”, it invites the community to take a step towards a healthier and more active lifestyle. To achieve this, we developed a visual universe focused on people, their performance and well-being, built on a simple yet powerful concept: a button which, when switched on, ignites a new way of living.